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  <url>
    <loc>https://www.georgiamacmac.com/home</loc>
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    <lastmod>2025-09-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611085291347-Y23OJQA3P5QP0HKZGNHE/IMG_6193-Edit.jpg</image:loc>
      <image:title>Home - MAC / MAC Design Services is a Toronto-based collaborative design studio that brings structure, narrative and creative solutions to complex projects.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611038862787-YAIU7TTFADTNMK95JDEC/TWHLS+report_v08_111220-HIRES-WEB-spread_Page_04.jpg</image:loc>
      <image:title>Home - Build your story</image:title>
      <image:caption>Starting a small business? Launching a new project? Building your narrative is a crucial part of developing a cohesive story to draw people in. We can design a content strategy and brand narrative that will reflect the vision and impact of your project in a culturally responsive way in print and digital.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611038922890-BTACVE3394TUMWJPII9I/TWHLS+report_v08_111220-HIRES-WEB-spread_Page_20.jpg</image:loc>
      <image:title>Home - Program &amp; Service Design</image:title>
      <image:caption>Every day we encounter services, but not often do we consider the service as a whole. Using a human-centered service design approach which intersects organizational transformation, product and program design, and customer experience. We can design unique and well rounded services and implementation strategies to prototype new solutions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1609218732418-BZKU2AAAVLCMU0MFLHTE/Screen%2BShot%2B2020-08-11%2Bat%2B3.41.57%2BPM.jpg</image:loc>
      <image:title>Home - Workshop &amp; Process Design</image:title>
      <image:caption>Whether it’s a team workshop, client facing, or for a conference, we will design a workshop participants won’t forget! Offering process design support, concept planning, and facilitation for virtual or in-person workshops.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611038205255-ZJDJZEYUBP8GW4CD2KSM/JSP_7104.jpg</image:loc>
      <image:title>Home - Project Strategy</image:title>
      <image:caption>We use a co-creative approach to designing programs, products and services. Creating full scopes for project planning, grant support, and design research planning and execution including: identifying frictions and opportunities, ideation, early stage schematic design, branding, partnership development, pitching, and stakeholder engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611039332100-93C7D95NWHVN0J6UQDJK/IMG_6117.JPG</image:loc>
      <image:title>Home - Public Engagement &amp; Exhibition Design</image:title>
      <image:caption>Looking to engage an audience? We can curate an immersive and interactive event that connects people and deepens engagement. How you tell your story, craft the right questions, and present the project takes good strategy! We will go over flow, design, build, curation, and public launch.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/cbeb10dc-ace1-4b90-bbb8-df58370018f7/2studiohourcollective-2.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611626704242-PNXQXJHA6AUGFSQPL8GI/TWHLS%2B-%2BCLIFFSIDE%2BVIEW.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>From vision to planning approval, Thunder Woman Healing Lodge Society and SSA Studio</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/020ba46c-63ff-4f48-8a46-e7837e8d9379/IMG-20210826-WA0004.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Journeys To Home "Community Pop Ups" Engagement in practice - Hearing the voices of individuals in precarious housing situations.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/33056504-2f0d-455f-bc4a-de085ec806c6/TWHL-Report-Spread2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Spotlight 2020 Thunder Woman Healing Lodge Society Report - Strategy and Communications Design</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611268297442-FDROMT0UNS65GBCLFDPS/IMG_2188.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Re-Imagine the future of our Region AR - Greater Golden Horseshoe - with Institute without Boundaries</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611626704116-9E87G6N8BOWQZTXZILQ0/Prototypesession-Day%2B1.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>The challenges of online prototyping: Role Play as a way to ideate</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/647990b6-030f-4830-9c0a-b40bad7a4183/Screen+Shot+2021-03-02+at+8.43.46+AM.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Virtual Facilitation Tips and Tricks: Human-Centered Design Teaching and Program development</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/b18a138f-fe3f-4ad2-8ad5-404c5155275b/C44A62F1-FF77-4894-9FDA-563C0BEF19AD.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Strategy and Process - Mural can be our best friend "sometimes"</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/5b854cdf-99c1-41c9-9320-bea5c49ef960/18+davenport+2019-02-07.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Rail line garden enclosure design for TCHC seniors building - Davenport Road with SSA Studio</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/f203b529-3ab2-4e47-aec6-1f265c009761/SECTION.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Early-On Center for Native Child and Family Services of Toronto at Malvern Town Centre with SSA Studio.</image:caption>
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  </url>
  <url>
    <loc>https://www.georgiamacmac.com/process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-01</lastmod>
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  <url>
    <loc>https://www.georgiamacmac.com/team-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7e81246df67a625a17a6d7/1611267971490-V83ZWR6H7GXJWIMQUCUE/IMG_2003.jpg</image:loc>
      <image:title>About - Georgia MacMac (she/her) (Mackenzie-MacPherson) A Designer and creative thinker who uses a human-centered approach to design provocative &amp; responsive experiences for people and the environments we live in. Taking a strategic approach to design, integrating creative expression and cultural relevance to complex subject matter by using a multi-media and interdisciplinary lens to urban design, technology, and community-based projects.</image:title>
      <image:caption>Photo by: Mike Gillespi</image:caption>
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